Deodorants and Bodysprays- France

Countries covered: France

Premiumising the Deodorants and Bodysprays market by borrowing from skincareThe French deodorant and bodysprays market has experienced a slow but steady decline in the past five years to reach an estimated €510 million in value sales in 2008. The decline is due to a loss in part of the consumer base due to health scares and a reduction in the frequency of usage among users. Major factors such as growing price competition, a commodity image and unstable and unpredictable weather conditions have all impacted on value growth. The French deodorant and bodysprays market has experienced a slow but steady decline in the past five years to reach an estimated €510 million in value sales in 2008. The decline is due to a loss in part of the consumer base due to health scares and a reduction in the frequency of usage among users. Major factors such as growing price competition, a commodity image and unstable and unpredictable weather conditions have all impacted on value growth. In 2008, manufacturers made a sustained effort to address consumer health concerns by launching a series of eco-friendly and skin friendly deodorants. The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK. European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends. They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity. Each report contains comprehensive analysis into:
Market sizes
Market trends
Leading manufacturers
Consumer trends
Sales forecasts This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.