Residential Kitchen & Bath Countertops in China

Countries covered: China

Global HDTV Forecasts (4th edition), from Informa Telecoms & Media, looks at present market trends and evaluates the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2013 for 53 countries as well as an analysis of the market worldwide.

Value demand to rise 10.1% annually through 2012 Value demand for countertops in China is expected to advance 10.1 percent per year to 44 billion yuan in 2012. Gains will be fueled by an ongoing shift in the overall product mix toward more expensive countertop materials, particularly solid surface and engineered stone. However, the competitive environment is expected to restrict price gains in all countertop material segments. Solid surface countertops account for four-fifths of total countertop sales value, benefiting from high volume demand and average price per square meter far above traditional tile or natural stone types.

In volume terms, demand for residential kitchen and bathroom countertops in China is forecast to increase 4.6 percent annually to more than 82 million square meters in 2012. Continuing growth in new housing completions, rising improvement and repair expenditures, an expanding average kitchen floor space in new residential structures, and a greater penetration of countertops in bathrooms will spur further sales gains. Rising personal income levels across the country will also support demand.

Solid surface countertops to grow sharplySolid surface countertops have seen remarkable sales growth since their introduction to the Chinese marketplace in the early 2000s, and now account for 48 percent of the overall residential countertop market. Demand for solid surface countertops is expected to exceed 47 million square meters in 2012, equivalent to 57 percent of the total countertop market. Gains will be spurred by the material’s durability, renewability, attractive appearance and minimal maintenance requirements, as well as its expanding availability. The small engineered stone segment will post the fastest growth, reaching 2.1 million square meters in 2012. Demand will be supported by continued consumer interest in engineered stone for both its outstanding aesthetics and performance.


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Additional Information


Kitchen countertops to remain dominant

Kitchen countertops will remain dominant over bathroom applications. Advances will be supported by the increasing average size of kitchens and further penetration of countertops in rural housing. However, demand for bathroom countertops is expected to grow faster than that for kitchen countertops, largely due to an increase in the penetration rate of countertops in bathrooms in China from its current low level.
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